Meet Our Candidates
Jennifer “JFish” Fishencord
Jennifer Fishencord, or “JFish”, grew up in Colorado and graduated from Colorado State University. She served as an elementary educator for 19 years. She left education to pursue a ministry calling and served as an executive assistant to a pastor for 7 years. She then felt led to serve with 4Tucson as a project manager and stayed there for 4 years. In October 2021, she felt led to start her own business, Events by JFish. She now serves as an events planner for businesses, nonprofits, and ministries to help coordinate events and fundraisers so they can be more focused on their mission rather than worrying about event details. Jennifer has been married for 31 years and has two giant fur babies, Maggie and Barley (Mastiff/Labrador mixes). She enjoys traveling with her husband, Eric, watching the NFL games, and reading for fun. She currently serves on the board of Wholistic Transformation – Changing Hearts, Minds, and Communities.
Thomas Moulton
Tom is currently the Executive Director of the Southern Arizona Attractions Alliance (SAAA), a non-profit organization marketing the region’s attractions assets in partnership with Visit Tucson, the region’s official tourism promotional agency. The SAAA has been in operation since 1999 and currently has a membership of over 120 members, including attractions, chambers, DMO’s, and lodging companies.
Prior to taking over this leadership position, Tom was the Pima County Director of Economic Development, Tourism, and Leased Assets from 2001-2017. During his career with Pima County, Kino Sports Complex marketing was one of his direct responsibilities for MLB spring training.
Tom’s career began over 45 years ago working for both for and non-profit attractions, including some of the top attractions associated with the hospitality industry including Opryland USA (Gaylord), Six Flags, Kings Productions, and Fun-Time Corporation.
Peter Tsai
Peter is the owner of Microvacations, a DEC (Destination Experience Concierge). We act like a combination of a DMC and Concierge. We usually handle small to medium-sized groups (under 100 people). He is a member of Visit Tucson, Visit Phoenix, SAAA (of which I am the acting President), the Marana Chamber of Commerce, and a CTA for Tucson. Being a DEC, Peter has the ability to promote the local attractions to upcoming events and incoming out-of-towners. Peter adds, “I would love to be on the board to better assist FEATSAZ in promoting local attractions to upcoming events and tourists. Thank you for your consideration.”